Marketing people can hold onto.

Letterbox distribution is the delivery of printed marketing material—such as flyers, brochures, catalogues or postcards—directly to households or businesses. It may be unaddressed, addressed to a named recipient or location, or planned as a more specialised delivery.

It can reach people beyond your existing database, create a tangible brand moment in the home and support both local and national campaigns. It is particularly useful when geography, household profile or a known mailing list can identify likely customers.

They can work very well when the audience, offer, creative and timing align. The channel itself is not a guarantee, so HMG builds measurement into the plan and separates delivery, engagement and verified response.

Common formats include flyers, postcards, brochures, catalogues, newsletters, invitations, promotional samples and other approved printed pieces. Final suitability depends on the delivery provider’s size, weight, preparation and content requirements.

Campaigns with a clear audience, a useful or compelling offer, a simple response path and a reason to act now generally have the strongest foundations. The most efficient format depends on your margin, objective and the behaviour you need to generate.

Retail, hospitality, real estate, health, home services, events, local precincts, charities, councils and other location-based or household-facing organisations can all benefit. The key question is whether a valuable audience can be identified and reached economically.

Yes. Depending on the campaign, HMG can combine delivery evidence with unique QR links, landing-page activity, response codes, coupons, enquiries, redemptions or attributed sales. Each measure is reported for what it proves—not presented as more certain than it is.

HMG coordinates delivery through the Australia-wide postal or specialist distribution network best suited to the campaign. The evidence available varies by network, so HMG confirms the completion, route, exception or proof-of-delivery reporting available before booking and includes the agreed evidence in campaign reporting.

Yes. Physical media can direct people to a website, offer page, social channel, phone number or in-store action. Coordinated digital activity can reinforce the message while printed material creates a tangible point of discovery.

No targeting method can guarantee that every recipient will respond, but HMG can substantially improve the logic of the drop. We use location, demographic evidence, client data and campaign objectives to recommend who to reach, where they are and which delivery pathway makes sense.

Yes. Design and print can be sourced through specialist partners. HMG can manage the brief, specifications, quoting, approvals, production and the hand-off to the selected distributor as one coordinated campaign.

There is no single HMG minimum because supplier rules, format and campaign economics vary. We recommend a practical quantity after defining the audience and comparing the available addressed, unaddressed and bespoke delivery options.

HMG begins before distribution. We connect audience definition, targeting, mailing data, print and supplier coordination, delivery evidence and post-campaign reporting—so the work is planned around the commercial outcome, not simply the number of items dropped.